• Nichola Kelsey

10 reasons to visit The Micro Business Show 2020

#MicroBizShow is free to attend, so it's a no-brainer to come over on the day and check it out from a cost perspective. Free tea and coffee, free entry, free seminars, free networking, free parking, free business advice......there's so much to gain from #MicroBizShow and NOTHING to lose! In addition, we've given you 7 other reasons to participate in The Micro Business Show.

1. Stay informed.

Improve your knowledge of new trends, products and resources that can support your micro business or freelance services. Our exhibitors are either part of, or suppliers to, the micro business community and offer products and services to help you manage and grow your business. Learn what's hot, what's not and what's next!

2. Get out of the office.

A change is as good as a rest, so they say. Take this opportunity to escape out of the four walls and make a beeline for #MicroBizShow to get yourself out there!

#MicroBizShow Networking

3. Grow your network.

Use our handy show guide directory, collect business cards, and use our networking sessions to increase your contact lists for many opportunities to connect with the local business community, with like-minded individuals and great contacts. Mix business and pleasure by meeting them in a relaxed environment.

4. Get an instant response.

At The Micro Business Show, you'll have immediate access with different businesses and the opportunity to communicate face-to-face - allowing for a faster exchange of information. No more waiting for that call back - get the information you need there and then. You can also get direct access to professionals at the IT Clinic and Finance Clinic, and our Social Media Station will also be on hand to help you get your message out! Book an appointment when you arrive and come armed with your questions and queries!

5. Find new suppliers.

We estimate that around 30% of attendees are looking for new suppliers. Are you one of them? Stop searching for online recommendations and testimonials – a casual approach and face-to-face appointment with a potential supplier is a perfect way to ask questions. It’s also a perfect chance to build bridges for future collaborations.

6. Check out the competition.

Business information will be readily available and easily accessible, allowing you to do some important competitor research with very little effort. Visiting a competitor’s stand will give you valuable information about their marketing strategy and product presentation. It also gives you a deeper understanding of your competitor’s culture and values. You'll be able to benchmark their products and services against your own, assessing your strengths and weaknesses to best support your business and help you improve your own marketing strategy for your brand.

7. Special offers.

Take the opportunity of being in front of the decision maker, and negotiate that discount! Exhibitor's are there to present their businesses, products and services and they'll want to make sales. Many of our exhibitors are running exclusive show offers as well - miss it, and miss out.

8. New ideas.

Are you stuck in a rut? Want to move your business up a level but not sure which in direction to turn? Come and window-shop at #MicroBizShow, and see what everyone else is up to and spark some creative thinking for your next steps. Take inspiration from our showcase of micro businesses to help generate new ideas and creative ways to develop your business. Seeing an exhibition from a customer’s point of view allows you to gain a different perspective on how to appeal to a customer.

As you visit several types of exhibition stands, you'll begin to understand what techniques work and which ones fail to get the customer’s attention. Note whether a marketing strategy appeals to the correct target group or how other customers respond to it. These ideas can sprout up from anywhere, such as taking in the exhibition, noting competitors, our educational seminars, networking.......just attending the show could set off that spark of creativity.