• Nichola Kelsey

Tops tips for attending The Micro Business Show

The Micro Business Show is a great way to make contacts, increase your visibility, promote your company, find new products, build and solidify existing relationships, and educate yourself about the latest industry trends.

With our exhibition, seminar programme, networking sessions, IT clinic and free tea and coffee, there's a lot to see and do. Be sure to register online and book your seminar spot, and then follow our handy guide to get maximum value out of your day.

The Micro Business Show Floor Plan

1. Research

A bit of research before you start will do a lot of the hard work for you. Have a look online to see who is exhibiting before you come to see which exhibitors hold the most interest for you. Check out the show guide when you get there to find out where they are located. Have an eye to the future – some exhibitors may not be for you just now, but knowing what support is available is great for strategically planning your business.

2. Set goals

Now you know who’s there, you can start to think about your reasons for attending. Are you looking to grow your contacts from the Networking Zone? Are you looking for potential suppliers or collaborators from the exhibition? Are you looking for knowledge and guidance from our seminar speakers? Are you in need of IT support from the IT Zone? Set yourself some objectives – the more time and effort you put into it, the more you will get out of it.

3. Plan your route

Prioritise the exhibitors you’ve identified as being of interest, note down their stand numbers and map a route for yourself. This will make best use of your time at the event and ensure you get a worthwhile experience. You don’t want to run out of time before you get to the important exhibitors you wanted to meet. The IT Clinic offers an appointment booking system for a one-to-one appointment – head here first to make sure you get booked in and can plan your day more effectively. If you’ve pre-registered, you will be first in line for the latest show news, offers and benefits via social media. You will details of networking events and details of special show promotions.

4. Be online

Be sure to follow @MicroBizShow on Facebook and Twitter. Search using #MicroBizShow to keep up-to-date with information relating to the event. All the exhibitors have some form of social media channel, so follow and like them to get details of any special event offers they might be running as well as engage with the exhibition and exhibitors in advance. Take part in the online Scavenger Hunt to be in with a chance of winning one of Pipistrelle Art’s illustrations!

5. Keep an open mind

One of the huge advantages of The Micro Business Show is the opportunity to learn about concepts and ideas that you may not have considered before. Especially if you are looking for innovation or something new, it's the idea that you haven't considered that offers the best solution. So take a good look around and be prepared to listen to what’s on offer.